There’s something about the title

“Sounds From Inside the Dairy Cooler” is the title of a column in the Wheatsville Breeze. Even calling it “Rumination” would go far to lessen, while not eliminating, the queasiness factor. But that’s okay. The Wheatsville co-op was one of the earliest establishments of its kind here in Austin and continues to thrive in the old KashKarry / FreshPlus branch up on the Drag. Membership isn’t expensive; membership appreciation day will soon be here (a 10% discount for members on Saturday, January 29). All apart from formal member-appreciation events, not the least of the Wheatsville benefits is a mail subscription to the Breeze, one of the liveliest publications in a town that enjoys many. Just reading member queries, complaints, and comments is highly entertaining; even more entertaining is to read the painstakingly detailed responses from members of the Wheatsville family. Already in stock, by the way, for Valentine’s Day are reprints of vintage examples of cards like the old penny valentines that kids used to take to school. There are no licensed cartoon characters to be seen on any of them, just lots of old-fashioned corny humor.

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