Dell, Fortune, sushi

What do these three have in common? In the March 7 issue of Fortune magazine, the cover story is that Dell is this nation’s most admired company. The cover uses this tagline: “Dude! Dell’s No. 1.” That was probably an editor’s choice. The cover photo is lit in a most peculiar way and is not cleaned up at all with Photoshop or anything like it. MD’s jacket collar is a mile away from his shirt collar in back, and then the back of his neck is depicted as jutting over his collar to the same extent that his jacket collar gapes. Or did some program remove part of his shirt collar and forget to return it? Then, one Andy Serwer, reporter on the story, speaks of dining with Dell’s senior vice president and head of R&D at Kenichi and remarks, “Texas sushi means jalapeños on the tuna!” The exclamation point is his. Austin just gets to some people.

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