Or maybe it’s at the sign of the red beet. Tucked in between Texas French Bread and the 7 bar and seafood eatery is the new Farm to Market Grocery, a convenience store for South Congress. It’s a corner store that’s not quite on the corner and a convenience store that stocks bread, milk, and (soon) beer, but lacks that certain buy-and-fly ambiance.

Farm to Market had its soft opening this week. Hours will be from 8 to 8 daily. The wine and beer aren’t on the shelves yet, but everything else awaits.

Here’s some of what was there today: picture-perfect organic produce picked just this morning, garden-style bouquets, locally produced salsas and condiments of various kinds, a cold case with milk and other dairy products, El Galindo tortillas (four kinds, including the extra-large corn ones) and chips, both salted and unsalted, hard-to-find confectionery items, and much, much more. If there’s something that you’d like to see stocked, let the owners know.