Austin’s SicolaMartin Rebrands Quark—Small Web Controversy Ensues

Quark's new logo
Austin marketing agency SicolaMartin unveiled a rebranding of venerable page layout software vendor Quark Inc. this week, complete with a new logo “which consists of geometric forms composing a green stylized ‘Q.'” Soon after Quark launched its new site this week, various Mac and design forums noticed an uncanny similarity of the hip “circle with a corner” shape to various other trendy logos across the Web, including those of the Scottish Arts Council, the widely acclaimed Bahama tourism logo and the city of Toronto’s new marketing program.

A similar logo design similarity took place in the 70s when NBC happened to use the same shape as the Nebraska ETV network.

In addition, industry color swatchbook maker Pantone chose to dub the lime green (Pantone 368) that SicolaMartin chose for the logo as “Quark Green.”

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