Around here, the new home is nowhere. Since late 2004, even so-called “SuperTejano” 1560-AM has gone.
Julian Limon Fernandez (of Los Texas Wranglers) wrote an open letter this fall that I can’t find on line anywhere about this situation, which appeared in print around town, including in La Prensa, as I recall. On Monday, the local daily carried a feature called “Austin radio tuning out Tejano: Interest in Mexican-Texan music fading as Latino market changes, station executive says” (byline Joe Gross) and this has been e-mailed all over town.
Yesterday, on Fiesta Musical, the entire two-hour show on KOOP 91.7-FM was taken up with discussion of this matter. Among the guests were Johnny Degollado and Marcelo Tafoya. I understood them to say that Gonzalo Barrientos is in some way looking into this matter, perhaps from the FCC angle.
It’s reported that La Ley (KKLB 92.5-FM, which frequency was the last full-time Tejano station heard in Austin on the FM band) is the number-one station of any kind among the desirable demographic aged 18 to 34, just as the Univision television network beat out all others nationally for several weeks this summer because of the telenovela La Madrastra.
This week’s Chron (“Beyond Borders,” by Christoper Gray) visits the offices of Border Media Partners, which has been behind many of these changes, at least any of them not carried out by the other big owner in town, Univision.
I hear La Ley all over town and I listen it to myself a lot when I’m on the go, because at some hours it plays lots and lots of banda music, with which I fell in love the very first time I heard it. Lately the former Super Tejano 1560-AM, which at first billed itself as musica inolvidable (unforgettable music), has been calling itself “La Lupe” and to this I also listen at times, because it plays lots of old ranchera music and plenty of Ramon Ayala y Sus Bravos del Norte.
But I and thousands of others here in Austin miss Tejano over the air. Who’s going to broadcast The Hometown Boys? La Tropa F? Michael Salgado? Jaime y Los Chamacos? Even the Kumbia Kings? These are just some of the artists that sound great coming from a radio. And I can’t even find a good on-line streaming station from somewhere else.