Is there enough coated paper stock?

The advent and continuing survival of all the fancy little shopper mags around town must be very good business for the paper wholesalers. Jewell, subtitled “where to shop locally,” is a large-scale quarterly with plenty of white space and ad sales, although not that many pages. Assuming that distribution is reasonably widespread, a half- or quarter-page ad will garner its share of attention and probably some editorial coverage as well. I found it at establishments along South Lamar and South First. One spot that looks very interesting is Phlox, which seems to show vintage or vintage-style table linens or tea-towels, the ones from the late ‘forties and early ‘fifties featuring splashy prints of fruits or flowers or both. Even though Jewell could use a bit of polish in its copy-editing, it brings information not duplicated in other publications that superficially may seem to resemble it.

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