In the national business news, and not for Dell or WF

Austin has nurtured outfits that have since become national names, but it’s easy to overlook them when they’re new, easy to pay more attention to an Austin rival that later lags behind or even falls by the wayside. The first computer I bought was an Austin-made CompuAdd, when I could have done business with PCs Unlimited, which became Dell. As an alternative food-shopping destination to H-E-B or Handy Andy or a MiniMax, I didn’t go to Whole Foods. Nope; first it was Woody Hills Co-Op and then it was Wheatsville. And it’s Whole Foods that has grown and grown and proceeded to swallow up regional markets of its type all over the country. Austin’s NetSpend made news recently with the Vince Young endorsement, but it’s also been making news in the national business press. Will NetSpend thrive and grow? Or will one of its competitors offering reloadable prepaid debit cards outpace it? I don’t know whether NetSpend has a rival here in Austin, but if the type of cards it offers continues to be attractive, why shouldn’t an Austin-based firm prevail over competitors from elsewhere?

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