SXSW: Schedule, schedule, schedule.

Since everyone else seems to be weighing in, my main advice to new SXSW’ers is SCHEDULE! Even loosely, you will get the most out of your badge if you plan ahead. Last year I waited until the last minute to see a lot of films and by then the music festival had started and there was absolutely no way to navigate parking downtown, so plan accordingly!
You’ll save on parking if you stay near one theatre all day (Alamo south Lamar Tuesday, see everything at the paramount Wednesday, etc.) and you might see a few gems you wouldn’t have normally picked.

After the first day or so, buzz around movies starts to pick up so it may be harder to get into a good movie the second time it screens.

Show up EARLY tomorrow to pick up your badge if you didn’t today- panels start at 10am!

And make sure to leave time for shopping! Have fun!

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