It’s only one bus, but it seems to be all over town this week. The other explanation would be that it has cloned itself. I’ve seen it several times every single day, but one bus is the total. The Gibson guitar people are very much present for SXSW. Here’s the remaining Gibson-related schedule. This was today’s most recent sighting, on South Congress, about a block away from the ME TV offices. The “all game received at rear” sign wouldn’t fit in the picture. Neither would the guy dressed all in green including a Cat-in-the-Hat topper.