Wheel dealing

The business history of Asleep at the Wheel was front and center in this week’s NYT small business section (“A Band Struts Again, Under an M.B.A. Baton,” byline Roy Furchgott). Roy Benson and Terry Lickona have some characteristic quotes included and there’s mention of A Ride with Bob and of the band’s commercial ties with H-E-B in some ventures. The current business manager, Peter Schwarz, himself has a musical background, as well as a business education, with a parent a member of the New Lost City Ramblers and his own association with the Mamou Playboys. I’ve always loved the Wheel in any and all of its many configurations, large and small, and it’s good to read that, as a business enterprise, it appears likely to continue pleasing audiences everywhere for many years to come.

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