Peddling a view that money can’t buy

Austonian false viewHave you noticed that ads for all the high-rise living quarters planned to go up downtown always show expansive, even panoramic, views pasted by digital means into the renderings depicted? Sometimes there’s a skyline without the Frost Tower where it now stands. In this view, composed for the yet to be built Austonian planned for Second and Congress downtown, the half-collapsed shell of the Intel building that never was can be seen. This is from a full-page print ad facing page 24 in the October 29 issue of Business Week. Included on the Austonian Web site is this text: “The developers reserve the right to make modifications and changes to the information contained herein. Renderings, photos and sketches are representational and may not be accurate. Dimensions, sizes, specifications, layouts and materials are approximate and subject to change without notice.” Such disclaimers are obviously there for a reason.

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