Doorhanger details

There are people who truly hate the ads that come right to the door. They post huge “no solicitation” signs and when those are ignored they complain to the businesses trying to promote themselves this way. I’m not one of those people. It may be because I have neighbors who will pick up any accumulation while I’m away and it may be just because I love this form of advertising.

My particular favorites are the one-pagers for curb-painting. I think that the paint is really watered down and set to wash away during the first good downpour. I appreciate the ingenuity that promotes glow-in-the-dark curb numbers or that offers to add a silhouette of a longhorn for a slightly higher fee. I read every line of those miniature menus left by restaurants offering home delivery. I’m entertained by those who leave a sheaf of business cards, each promoting a different service, but all services rendered by one person, the same person, on each card (e.g., painting, garage-clearing, carpentry, yardwork).

Some promoters don’t bother to come to the door. Whoever was making airmail deliveries via a packet combining the ad with aquarium gravel inside a heat-sealed plastic sandwich bag hasn’t been by for a while. Yesterday, somebody had gone along the street pitching out sermons from Buda-based local prophet The Apostle Thomas. Rolled up and secured with a rubber band, they’re just the right weight to land where intended. The particular sermon delivered was not the one on hemp.

Yesterday we found a doorhanger for EatOutIn, which saved my life many, many times when I was working long, long hours without notice and needed sustenance but cooking wasn’t possible. I don’t think I’ve seen this form of promotion before for this particular business. I’d guess that the short menus shown on the reverse side are for the services most popular restaurants; on the other hand, these may be restaurants that paid to be featured in this manner. The eight are Chili’s, Chuy’s, Fire Bowl Cafe, Brick Oven, El Mercado, County Line, Threadgill’s, and Marie Callender’s, so two of the eight are outlets of national chains. The EatOutIn piece has quite a bit of boilerplate language about delivery terms. Something I’ve not seen before (and I don’t find it on the Web site) was this: “Due to fluctuating gas prices, a fuel surcharge may be applied to your order.” I wonder whether other services are or will be doing this.

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