Super-shopper saving scheme

Entirely for those who eschew chain-store shopping, the Rare Austin people offer a discount card featuring local establishments only. The Rare Card is affiliated with the Rare Austin quarterly, now in its third issue.

Rare Austin comes to us in an information-rich graphic design. It’s certainly not one of those minimal publications; neither does it have the look of of a ransom note pasted up from newsprint clippings. It’s in full color and 120 pages long this time around.

The Rare Card costs $20. The discounts vary, but are offered by many small, independent retailers, as well as by some services and a dining establishment or two. This isn’t a personal endorsement, because I haven’t tried it nor have I succeeded in interviewing someone who has. But the investment doesn’t seem huge, and it does appear to be a good idea if it works as described at the businesses listed.

The on-line version of Rare Austin doesn’t capture the jam-packed aura of the print version, but it does embody an excellent directory of all-round-the-town independent all-sorts-of-businesses, east, west, north, and south.

The site lists some of the places at which Rare Austin may be picked up. It does disappear from most of them quite quickly. Long may it flourish and pay its printer bills!

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