According to the website for the Austin Convention Center, the annual meeting of the professional association for which this is an ad is expected to draw about 2,500 attendees.

There’s no doubt that the graphics of this full-page display catch the eye. A bat has certainly come to be one of the symbols representing Austin. The guitar? A bit generic, but it does represent music. The flower?

Maybe it’s for flower power. “Save the dates, man!” That’s one entire line of the six lines of copy. There’s little doubt that this will be one happenin’ event. The reader is practically blown away.