From the 200-block all the way down to Opal Divine’s this is the pocket guide to carry when exploring the independent businesses and services just south of the river. As this ingenious dye-cut promotional piece says, to be found in abundance are “one-of-a-kind shops, great eats, and good times on South Congress Avenue.”

The merchants of South Congress have updated this just for SxSW, and it incorporates, block-by-block, the address, telephone number, and speciality in a nutshell of each enterprise.

Find it almost anywhere along the Avenue and probably at the convention and visitors bureau as well. We haven’t headed that way yet this time around, but we always do go there to pick up street maps and brochures for attractions, and also to the State visitor center in the old land-office building on the Capitol grounds at Eleventh Street.

We’re outfitting each visitor with one of these and keeping a couple for ourselves.