There’s scarcely a plain old apartment or condominium unit to be found anywhere in Austin these days. They’re all magically becoming lofts. When I was out at the Dart Bowl this morning, I noticed the Bruning Lofts, a 15-unit two-story apartment complex not in its first youth, at 51st and Duval. A little looking around suffices to reveal that only the old-fashioned landlords and real-estate promoters haven’t converted to the new terminology.

4 Comments so far

  1. ptw (unregistered) on May 27th, 2006 @ 6:07 pm

    We included your blog on our new slideshow of Austin Blogs at

    I would like to hear about any other blogs you or your readers recommend for this show.

    And we’re seeking rockstar programmers to help with our big slideshow project.

  2. ptw (unregistered) on May 27th, 2006 @ 6:08 pm

    I have free housing for rock star programmers and web developers over the summer has all the details.

  3. Yawn (unregistered) on May 28th, 2006 @ 10:34 am

    The Bruning Lofts are not lofts. It’s an old student apartment complex that a developer bought, painted, restyled with brushed steel fixtures and dubbed “lofts”. Where I come from a loft is typically an industrial space converted to a residence with an open floor plan. Austin developers and realtors have coopted the concept of loft as a marketing scheme. Couple that with a fresh coat of paint and some modern looking fixtures, and you have the Bruning Lofts.

  4. Rantor (unregistered) on May 28th, 2006 @ 11:33 am

    Bruning was the first of its kind that I noticed, but now I’m seeing this renaming of aging rental complexes all over town. And then there are are the brand-new “lofts” built where old tourist courts used to be (Bel Air and, according to rumor, soon the Don-Mar as well). Is “loft” on the way to replacing “Pointe” (Arbor Pointe, Research Pointe, Bradford Pointe, etc., etc., etc.) as a preferred ingredient of real-estate magic?

Terms of use | Privacy Policy | Content: Creative Commons | Site and Design © 2009 | Metroblogging ® and Metblogs ® are registered trademarks of Bode Media, Inc.