Why So Serious, Austin?

The AMAZING uber-geniuses behind the viral marketing campaign for the The Dark Knight, the second Chris Nolan-directed Batman movie out in July, have decided to include Austin in Wednesday’s Halloween scavenger hunt of sorts where we’re looking for letters to spell a message- here’s our clue:


I apologize for my crappy screenshot skillz but it reads “Start at the market at 6th & Lamar. Find the Amtrak sign by the tracks. Walk west along the tracks to the second light pole and peer through the trees until you see red.”

The market in question is obviously Whole Foods but the rest of it is still pretty cryptic….hrm….

There is also a clue for Austin that says “Near Riverside & Barton Springs is a car wash with a mural. Go there, then find a nearby manhole that says SEWAR, stand on it and scan the skyline. I’d like to buy a vowel.”

That would be the Chevron Station.

And another that says “At Congress & 6th is the Littlefield Building Clock. Go east on 6th, past a compass rose in the sidewalk. You’ll come to a street corner with a set of stairs, and there, above a stained glass door, you’ll find a gold gilt goodie.”

Austin’s the only city in Texas picked for this little adventure and it joins cities like LA, New York, Raleigh, Cleveland, Portland, Minneapolis, Chicago and others. Batman has always been my favorite and it will be SO fun to see the clues come together tomorrow (and see what reward comes our way- could it be a full length trailer?) and you should definitely go check out whatever they’ve got going on! If you see it, let me know!

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