Targeted campaign ads in the run-off

People tell me that they see as many Lehmberg ads as Montford ads on television. Those I don’t see much of. Montford has been making a lot of use of non-TV low-cost and demographic-specific material. I wrote earlier about the extremely personalized campaign cards for delivery to specific front doors. On the Tejano and Proud show Sunday evening, there was a Montford commercial about once every half hour, so far as I could tell. Each one that I heard was narrated by Gonzalo Barrientos and each contained a different list of endorsers, mostly from among the original group of modern-day Travis County politicos, both elected and neighborhood activists (think of the Moya era). Today there was an e-mail blast via SoulCiti that contained a different list of Montford endorsers, this one more multi-generational, from Delco to people who served in the Ann Richards administration to current office-holders Spears and Hamilton (the Danny Thomas campaign also sent out a SoulCiti mailing today). Word from the precincts is that turnout is low today thus far, but nearly everyone I know with intentions to vote has already done so during the early-voting period. The polls close today at 7 and the results should be available very soon thereafter, for district attorney, precinct commissioner, and railroad commissioner.

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